Ford Fry opened Little Rey in 2019 in Atlanta as a casual taqueria concept emphasizing wood-grilled meats and fresh tortillas. The restaurant reflected a more approachable, everyday side of his portfolio.
Ford Fry opened Superica in 2015 in Atlanta as a Tex-Mex restaurant rooted in Northern Mexican traditions. Its popularity led to expansion beyond Atlanta into other markets.
Ford Fry opened St. Cecilia in 2015 in Atlanta, focusing on Italian-inspired cuisine and coastal European influences. The restaurant marked a shift toward more polished, destination-style dining.
Ford Fry opened The Optimist in 2012 in Atlanta as a seafood-focused restaurant inspired by coastal fish camps. It quickly became one of Rocket Farm Restaurants’ most nationally recognized concepts.